Hello

I’m a hands-on design-led product leader with experience taking hardware-software products from zero to one in IoT, AI, and Smart Home.

I operate across the full product lifecycle, from product definition, roadmap prioritization, and development sprints to UX, brand design language, and go-to-market.

I know what it takes to get from customer insight to customer sale in startups and big companies.

I love shaping a collective vision and doing what it takes to bring product into the world.

I’m interested in working with hardware-software companies where product and design are taken seriously as strategic functions, and where the work is genuinely hard.

Current: Dwellwell Analytics
Former: Resideo, Honeywell, Method, Smart Design & Symbol Technologies

My background sits at an unusual intersection: deep design roots, genuine product leadership, and hands-on operator experience taking AI-driven IoT products from zero to market. I've done this at a Fortune 100 (Honeywell), a $6B smart home manufacturer (Resideo), and most recently at an early-stage startup (Dwellwell).

Great Product is Inseparable from Great Design

I believe great products are inseparable from great design, not as decoration, but as the clear manifestation of a value proposition and brand promise in the hands of real people.

They emerge from rigorous creative engagement with cross-functional teams, technical realities, engineering tradeoffs, regulatory demands and business constraints. They combine practical utility, usability and beauty together with a clarity of purpose and an enduring relevance that inspires people throughout time.

Build on a big idea
It’s hard to make something great without a big idea to build on. Find the big idea and express it through every facet of the customer journey.

Design for people‍
Products must be easy to understand and use, and deliver meaningful outcomes for specific people with specific needs and goals.

Keep it simple
Simple is hard to do. Getting there is a process of stripping down and adding back the things that make a difference.

Embrace beauty
Great design brings practical utility, usability and beauty together with a clarity of purpose and enduring relevance.

Create rhythm
Software is never done done. It’s a continuous cycle of addition, improvement and experimentation. The important thing is to build a culture of trust, focus, and quality.